"The secret of great style is to feel comfortable in what you wear" Ines de la Fressange

Nowadays we live a lot in our clothes - at work, at home or during outdoor sports to our free time with the children. The outfits that our wardrobes crave the most are the ones that reflect our personality and stand up to the demands of everyday life. In other words, we need multitaskers.

Our goal at Lara Marlen is to give you the three C's: cute, cozy, casual.
For us, self-care is an essential act of self-love, and the first step in doing so is wearing clothes that make you feel comfortable and elegant.

Sarah, mother of 2 sons and business women:

"This is my way of looking effortlessly casual without actually putting an outfit together
I love fabrics that are super soft but thick enough to wear outside the house which is a bonus when I'm taking my daughter out to school in the mornings."


Nathalie, student and yoga lover, likes to wake up in the morning. She loves dressing up in a matching loungewear set and not having to worry too much about her outfit. She says: "When I want to change my look, I often use different types of jewellery. I'm all about keeping it simple and plain.”


Anna thinks "There's simply nothing like a flattering jumper that's perfect for layering under coats with perfectly matching pants, but can also be worn alone in the springtime," says Anna, wife and workaholic. "This is my way of looking effortlessly casual without actually putting an outfit together."

“Typically, my outfit for Saturday morning errands is the knit sweater alongside sweatpants and sneakers,” says Emma. “I love the dropped sleeves and V-neckline to show off a small shoulder while still allowing freedom of movement and comfort in my daily life.

Two things that PR manager and mother Emma always chooses: elegant and classy. "I love fabrics that are super soft but thick enough to wear outside the house, which is a bonus when I'm running to work in the morning," says Emma. She loves the comfy set. "I can wear the top and bottoms to bed, lounge around the house, or even pair them with a denim jacket for a casual fall look."

When it comes to her precious free time, Emma has her own philosophy: "Whether it's sleeping or resting, I value style. I feel just as comfortable in my house as outside. It's easy to feel uninspired and drab in your everyday attire, so I love an upbeat color or print to brighten my mood. It helps me feel fabulous but also easygoing.”

We all know the expression: Two is better than one. And lounge sets give that phrase a whole new meaning. “After working from home for two years, I can feel at home and be more myself with little effort thanks to the right lounge sets,” says loungewear buyer Hanna. "It has made me more adventurous trying new top silhouettes because I can swap out the pieces for separates I already have in my closet."

Like matching activewear, lounge and pullover sets can be spiced up in no time at all with simple hair accessories, eye-catching earrings or eye-catching gemstones. "Layered necklaces and bracelets allow me to show more of my personality when taking Zoom calls from my living room floor," says Hanna.

Lara Marlen Baumgaertner